No matter how hotly some will debate with your business, eCommerce SEO is not some closely guarded secret held locked away in a vault under constant watch. Rather, it is a large, summative collective of different “best practices” that can be implemented to help your eCommerce website organically rank more effectively for critical keywords so that you can rise in the search results to be in front of more clients over the long term.
That said, it is a large summative collective, which is why so many eCommerce SEO agencies offer expert services to help cover all your bases. In other words, it’s complex enough to warrant specialization – so how can you be sure you’re choosing the right agency partner?
- Choose an eCommerce SEO agency that serves your specific industry.
Don’t waste time chasing generalists. Find an eCommerce SEO agency partner that serves your specific industry. Check their list of services offered and industries served if you have to be sure about it. You don’t want to throw good money after bad.
- Become familiar with listings and reviews.
Seek out unbiased reviews, at least to the best of your abilities. If you are looking for a specific platform-partner, check your platform’s database of recommended partners. You can also trust most Google reviews, along with the suggestions offered by UpCity, Clutch and trusted marketing resources like Neil Patel’s blog. Read up – the right eCommerce SEO partner is out there!
- Check for case studies to learn more about real life successes.
A qualified SEO agency should stand on precisely nothing other than a history of success. Check their blog or materials for true client success stories and case studies, and get the skinny there – the devil is in the details.
- Rely on help from your “peers.”
Your competitors might not be so hot to share their best-kept marketing secrets, but then again, if they’re not directly your competitors but only share some corner of your industry, they might be. Put out the feelers at trade shows and see who those in your industry have had success with. If it worked for others in your industry, it’ll probably work for you.
- Make it about more than eCommerce SEO.
No digital marketing strategy can be called complete if it is entirely one dimensional. For example, the great value of eCommerce search engine optimization is that it can be used to generate higher organic rankings for competitive keywords. By contrast, PPC can help you grow traffic more quickly for more competitive keywords that are less attainable in the short run, buying instead of earning rankings. Similarly, other marketing initiatives, like email marketing, social media marketing, and content marketing, are superior for spreading brand awareness, connecting with your customers, and generating buzz.
- Trust the website.
Another tip – check the agency’s website, and run a few searches in the ol’ Google to see how the agency is ranking itself for competitive keywords. If they can walk the walk in their own industry, just imagine what they can do for you.
- Don’t trust the promises.
Finally – and one word of caution – promises that seem larger than life frequently are. Do your own research and don’t trust promises.
An eCommerce SEO agency will audit your eCommerce business’s website, checking for broken links and duplicate content, optimizing site structure of your online store while also investing in link building and content publication strategies. An agency partner that provinces comprehensive SEO strategies will write blog posts, know the ins and outs of your eCommerce platform, eliminate keywords stuffing in your product descriptions and on your product and categories pages, and much more.
It’s too much for one person to handle, which is why teams manage on-page optimization and technical SEO or all of the pages on your eCommerce site.
However, higher organic traffic figures and boosted conversion rates are within reach. Just follow the pointers listed here and then get in touch with the eCommerce SEO experts at 1DigitalⓇ Agency at 1DigitalAgency.com.
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